Profile categories
“HVAC contractor” as primary in most cases, with secondary categories like air conditioning repair, furnace repair or heating contractor chosen for the work you actually want.
For residential heating & cooling companies
Be the HVAC company that shows up when the AC quits
No-cool calls in a July heat wave. No-heat calls on the first hard freeze. Those customers search, see three companies on the map, and call one. We work your profile, reviews and pages so yours is one of them in more of your service area.
Built for HVAC crews
Profile, reviews and pages tuned to the jobs your techs actually run, season by season.
See your map gridThe searches that pay
What your next customer is typing
We pick your 3 tracked keywords from searches like these, weighted toward the jobs you most want.
Emergency: call right now
- AC repair near me
- AC not cooling
- furnace repair
- no heat repair
- emergency HVAC service
- heat pump repair
High urgency, short decision. The map pack and your reviews do almost all the selling.
Planned: higher ticket, longer decision
- AC replacement
- furnace installation
- heat pump installation
- HVAC company near me
- ductless mini split installation
- AC tune-up
Homeowners compare. Clear service pages, financing info and detailed reviews win these.
Seasonality
Two peaks a year. Prepare before each one.
Cooling demand climbs into summer; heating demand spikes with the first cold snaps. The months in between are when you can win tune-ups, replacements and maintenance plans.
- Spring: AC tune-up posts and pages go live before the first hot week.
- Summer: “AC repair” focus, review requests on every no-cool call.
- Fall: furnace safety checks, heat pump content.
- Winter: no-heat and emergency messaging, replacement pages.
Typical HVAC demand shape (general pattern, not data)
Darker = busier for most US climates with hot summers and cold snaps. Your market may differ.
What we do for HVAC
The HVAC version of the Maps Pack Program
Service pages
Separate pages for AC repair, furnace repair, heat pumps, replacements and maintenance plans, plus city pages for the towns you cover.
Review prompts by job type
A no-cool repair, a new system install and a tune-up each trigger a request right after the job that names the work you did. Customers write whatever they like; a fresh, specific memory just makes for more useful reviews.
What we measure
Your map grid on “ac repair near me”
We run the same search from 49 points around your shop and pin your position at each one. Here’s the format, before and after, for a fictional company.
Example Heating & Air
Avg. map rank
14.4to3.7
74% better- 0 → 22 of 49 points in the top 3
- 2 → 0 points not found (20+)
- Rank #1
- Rank 1–3 (map pack)
- Rank 4–6
- Rank 7–10
- Rank 11–20
- 20+ (not found)
- Business location
- The 7×7 HVAC grid uses a simpler 3-color view: orange covers 4–10, red 11–20 and 20+.
Pricing
Same plan for every trade
One HVAC client per metro. If your area is open, the spot is yours.
Core planLimited pilot spots
Maps Pack Program
$995/ month
3-month minimum, then month to month. One client per trade per metro.
Pilot: first month $300. Limited pilot spots, in exchange for written permission to publish your results as a case study.
- Google Business Profile management: categories, services, service area, 8 posts a month, photos, spam reporting.
- Review engine: requests set up in your job software; every review answered within 48 hours.
- On-site work: up to 2 new service or city pages + up to 5 on-page edits a month on WordPress, Wix or Squarespace.
- Citations: cleanup and build of the main US directories in month 1.
- Tracking: monthly 5×5 Maps grid on 3 core keywords, plus an AI visibility check across 10 fixed prompts.
- Reporting: a 1-page monthly report and a 5-minute video walkthrough.
Add-on Lead Response & Follow-up is quoted separately once we know your phone setup and call volume.
Ask about add-onsFAQ
HVAC questions
Should we start before summer or wait?
Before. Foundation work takes weeks to register with Google, so starting in late winter or early spring means the work is in place when no-cool calls start. Starting in the off-season is the same idea for heating.
We do both residential and light commercial. Is that a problem?
No. We focus the program on residential searches, but your profile and pages can mention commercial work too.
Can you help us sell more maintenance plans?
We can build a clear maintenance plan page and post about tune-ups ahead of each season. For automated reminders to past customers, see the Lead Response add-on.
Do you work with other HVAC companies in our area?
No. One HVAC client per metro.
See your grid on “AC repair”
We’ll send your starting map grid, the profile and site fixes we’d make first, and whether your metro is still open.
- Free audit
- Written day-60 guarantee
- You own every account